Was it Foucault who asked what difference it makes who the author is ? Yes. As we have to chosen to be  named content producers, it seems we’ve decided that the identity does matter.This makes me wonder about that pocket of anonymous writers: the greeting card writers and specifically the writers of Netflix envelope reviewers.

For example, here is the review of The Founder:

The concept and expansion of McDonald’s global fast-food empire represent one of the great success stories of American business. This meaty biopic profiles company founder Ray Kroc, whose canny instincts turned McDonald’s into a golden brand.

The choice of the word canny suggests that the writer is a person who likes to play with words. Now are the choice of meaty and golden, funny straight up, funny tongue in cheek or [this is unlikely] funny oblivious? How can we know without knowing who the author is.?

 

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