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My favorite PSA was the immortal “Your Brain on Drugs.” I liked the eggs and the drama. But while in California, I saw “Talk, Read, Sing” and it won my heart and the title of new favorite PSA.
I am not a parent but know that parents want to nurture their children’s development in every possible way. This PSA, which I’m sure is grounded in solid developmental research, tells them how in three verbs. It rocks a great Dick and Jane rhythm
California, as it frequently does, gets it right.

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